Overview
CBS 42 Promotions and Commercial Producer
I develop and produce branded campaigns that strengthen the station’s identity while delivering results for local advertisers. Working from concept through final delivery, I craft promotional and commercial content that aligns with the station’s voice, engages viewers, and supports revenue growth. By collaborating closely with sales teams, on-air talent, and marketing leadership, I help translate brand messaging into compelling visual storytelling across broadcast and digital platforms.
Wedding Videographer
I lead the creative and business operations of a boutique video production service focused on cinematic storytelling. I work directly with clients to develop a visual style that reflects their story while managing the full production process from consultation and planning to filming, editing, and final delivery. This role has strengthened my ability to translate client vision into emotionally engaging content while maintaining strong brand presentation, client relationships, and project management from start to finish.
Wave 3 News Video Journalist
I produced compelling visual stories that informed and engaged audiences in a fast-paced broadcast environment. Responsible for shooting, interviewing, and editing daily news content, I translated complex or breaking stories into clear, impactful narratives for television and digital platforms. This role strengthened my ability to identify strong story angles, capture authentic moments, and deliver high-quality content under tight deadlines while maintaining the station’s journalistic standards and brand credibility.
About
I am strategic and execution-driven Creative Producer with 10+ years of experience leading broadcast, commercial, and digital video production from concept to distribution. Proven ability to transform brand messaging into compelling visual campaigns that drive audience engagement and advertiser value. Experienced in high-pressure broadcast environments, cross-functional collaboration with sales and marketing teams, and delivering high-volume creative under tight deadlines. Passionate about building scalable production systems and leading teams toward innovative, results-driven storytelling.
Creative Direction & Brand Development
Commercial & Promotional Campaign StrategyBroadcast & Digital Production Leadership
Cross-Functional Team Collaboration
Storytelling & Narrative Development
Workflow Optimization & Production EfficiencyLive Production & Automation Systems
Part 107 Drone Pilot
Adobe Creative Suite (Premiere, After Effects, Photoshop, Lightroom)
DaVinci Resolve | Edius Pro
LiveU & Bonded Cellular Transmission
Highlighted Work
Shelby County Sheriff Commercial
This recruitment commercial was designed to highlight the training, professionalism, and real-world responsibilities of deputies serving Shelby County. Through cinematic visuals, tactical training scenes, and patrol footage, the piece positions the Sheriff’s Office as a mission-driven team dedicated to protecting the community and developing the next generation of law enforcement professionals.
CBS 42 Your Voice, Your Station Promo
This promotional piece was developed to reinforce CBS 42’s investigative brand by highlighting the station’s commitment to accountability journalism and community impact. Through bold visuals, deliberate pacing, and strong messaging, the promo positions the investigative team as a trusted voice working to uncover stories that matter most to viewers.
Emotional Wedding Films
This film highlights the couple’s story through cinematic visuals, natural moments, and thoughtful pacing that reflects the emotion of the day. My goal was to create a timeless piece that allows the couple to relive not just the events, but the feeling of their wedding.
APAS Commercial
This commercial uses quick pacing, clean visuals, and strong product-focused shots to clearly communicate the brand’s service while keeping viewers engaged. The piece was designed to deliver a concise message for broadcast and digital platforms, balancing informative storytelling with visually engaging production.
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